What is PIM?

With PIM or Product Information Management systems, business users can manage all of their product content for all of their channels… in one centralized resource.
Read our playful PIM ebook to see how it works.


How PIM Helps

Product governance + clarity: With a PIM system, businesses can see and easily manage the many people and processes needed to create, enrich and share their product information – internally and externally.

Get products to market faster: PIM drastically reduces the time it takes to get a product to market with transparent, cross-team collaboration and product content completion rules.

Sales lift: with consistent product information across channels, consumers are more likely to trust and buy from you, whether you are a brand or a retailer. For distributors and B2B, consistent specs drive conversion and loyalty. Coherent product stories and messages help move merchandise.



The PIM Process


Extract basic product data from systems like ERP, PLM, and CRM into the PIM system.


Different stakeholders add text, descriptions, images, videos, documents, specifications, attributes, and customer testimonials
(information that makes the product appealing and trustworthy).

Plan & Release

Synchronize publication and information release strategies such as product assortments, groups, looks, showrooms, campaigns and more by channel.


Push product information to multiple channels: eCommerce/mCommerce, Print, POS, advertisements, email marketing, and in-store displays. When automated, this is sometimes called syndication.

Books on Product Information Management


One Camera’s Journey to Market

PIM is the backbone of commerce (online and off), yet many merchants aren’t totally sure what it does. Our eBook describes PIM in the simplest way possible – by taking one product and mapping its journey to market. Read our PIM eBook for a fresh and playful take on Product Information Management solutions.
It will change the way you look at product management.



inRiver logo
PIM Expertise: Certified inRiver Platinum Partner.

inRiver is a pioneering leader in Product Information Management and a proven solution for mid-market and enterprise retailers, distributors and brand manufacturers.

Absolunet is an inRiver Platinum partner (the highest level of certification) and has been named inRiver’s North American Partner of the year for the past 4 years.
Read more

Let’s talk PIM.

To understand how Product Information Management (PIM) can help you reach your business objectives and integrate with your current systems, contact our PIM experts.

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