And why most big brands are going all-in on this technology

COVID-19 drove people indoors and online, exploding traffic and digital revenue. As a result, pending digital investments quickly became “MUST HAVES” and the ROI for digital investment multiplied almost overnight.  PWA is the new technology of choice for the modern web. Pros: The high level benefits of PWA (talking points): 
  • Technology of choice for the modern web
  • Future-proofing against deprecation of existing frontend
  • Increased load speed
  • Better user experience (designed to be mobile-first)
  • Existing integrations can be maintained (Adobe)
  • Aligned to Adobe’s headless vision

Cons: (things to keep in mind): 

  • Up-front cost
  • Higher focus on custom development
    • Little extension support
  • If you are on Magento, not every Magento core feature is currently supported. But PWA is a major strategic priority for Adobe and investment + support are on their roadmap.
More information on the main benefits: 1. Improve Speed. How?
  • Application is loaded once on to device
  • Page requests retrieve only crucial data 
  • Lightweight, optimized API calls
  • Returned data is cached in the browser and rendered to user
  • Subsequent page loads retrieve cached data

2. Increase Sales on Mobile. 

  • Complete reenvisioning of the Magento frontend
  • Lead by the Adobe UX team through research backed UX
  • Modern interactivity
  • Optimised cart and checkout flows
  • Selections remembered instantly between screens
  • Asynchronous actions provide immediate feedback on interaction

3. Possibility to have an app.

  • PWAs can be installed like regular mobile apps
  • Access to mobile features that regular websites can’t offer
  • Deployable to app stores
  • One code base, multiple platforms
    • Lowers development and maintenance costs
  • Support for Push notifications

Our guide on PWA features brands who are leading the way and a PWA Compatibility Checklist.

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