How Distributors Can Survive the Digital Shift
Consumers want to interact directly with brands and manufacturers, both of which are now vying for that direct-to-consumer (D2C) business. Is eCommerce killing the middleman?
The typical supply chain is being disrupted, circumvented and reinvented.
Absolunet has performed a high-level SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) of the disruptions threatening the distribution model:
- New competitive advantages: Emerging players don’t have to start with a brick-and-mortar structure.
- The influence of Amazon and other marketplaces: Customer expectations around convenience and fulfillment have matured.
- Disintermediation: Brands and manufacturers are trying to bypass distributors and retailers.