How Distributors Can Survive the Digital Shift

Consumers want to interact directly with brands and manufacturers, both of which are now vying for that direct-to-consumer (D2C) business. Is eCommerce killing the middleman?

The typical supply chain is being disrupted, circumvented and reinvented.

Absolunet has performed a high-level SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) of the disruptions threatening the distribution model:

  • New competitive advantages: Emerging players don’t have to start with a brick-and-mortar structure.
  • The influence of Amazon and other marketplaces: Customer expectations around convenience and fulfillment have matured.
  • Disintermediation: Brands and manufacturers are trying to bypass distributors and retailers.

Distributors, find out how to survive the digital shift and use eCommerce to prosper and grow.

download the 3-level B2B SWOT Analysis for Distributors

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