Phase I. Build world-class eCommerce capability.
Phase II. eMarketing: promote, connect and convert.
This is where you’ll generate your ROI.
eMarketing 1 of 3
End-to-End Client Acquisition Expertise
Relentless, incremental optimizations to your search, social and digital campaigns.
- Persona-based client acquisition campaigns
- 360˚ Media Campaign (SEM, Display, Social)
- Advertising Placement and Media Buying
- Email Marketing Strategy
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing + Strategy (SMO)
- Channel Alignment Strategy
- Email Marketing Strategy
- Newsletter design and strategy
- Automated Marketing
- Measurement, Analytics + Optimization
- Real-Time Bidding (RTB)
- Omnichannel Marketing Strategy
- Affiliate Programs
- Marketplace orientation
- Black Friday/Cyber Monday Strategy and Execution
- Campaign Performance Analysis + Optimization
- Sales Promotions
To understand just how much the proper eMarketing mix can impact your eCommerce, just ask.
eMarketing 2 of 3
Campaign Strategy + Planning + Execution
Define and plan the winning strategy and tactics that generate eCommerce results. Complete with KPI and dashboard.
Why it’s important
Sustained growth is no accident, especially in eCommerce. You need a complete strategic roadmap for your campaign, with estimates and KPI, from average order value (AOV) to how much it costs to generate each sale and what each client will be worth next year.
The competition will never know what hit them.
How to use it
A realistic campaign plan will not only deliver the best results in a manner which can then be duplicated and compounded, it will help you better plan resources and map out your digital growth. Not only will your platform convert; you’ll have a data-based understanding of who buys, what sells and where you should spend your next marketing dollar.
How About a Case Study?
Find out how Canada’s fastest-growing bike retailer leverages eCommerce and digital marketing to drive in-store sales, growing overall revenue 27% while their industry had its worst year in a decade.
eMarketing STEP 3 of 3
Relentless Optimization + Measurement + Analysis
Outworking the competition with relentless, incremental optimizations to your search, social and digital campaigns.
Long Tail + Optimization: eCommerce’s Winning Combination
By the time you’re looking at your campaign’s initial report, every element of your campaign will have been analyzed and optimized 3 to 4 times.
Every interaction becomes insight which, combined with other data points, become another optimization.
A data-based, analytical approach to marketing
We’re not a marketing “agency”, we are a ROI-generating, data-leveraging eCommerce firm. We use data analysis to test assumptions and turn every interaction into insight which, as you’ll see, leads to sales, conversions and growth.
Start generating the top line and bottom line results that justify your eCommerce investment.