8 weeks later: the impacts of COVID-19 on eCommerce
5 takeaways from last week’s numbers:
Slight decreases in revenue
Revenue stabilization is becoming more and more obvious. The leaders are making extra effort to increase their sessions and palliate the revenue decrease.
Decrease in mobile sessions
Since March 11th 2020, mobile accounted for 55% of transactions across the board. Whereas Pre-COVID usage was around 60%. Some clients have seen bigger swings in mobile usage.
It’s getting hotter in here
The clothing and accessories sector climbed 61% in one week.
Like in retail, manufacturers are distributors are showing signs of stabilization to the tune of -15% YoY.
Opportunities and recommendations
The global cost per click (CPC) is currently 45% below pre-pandemic levels while value per session is, on average, 150% higher for multiple channels. The return on each media dollar is, for the moment, excessively positive and at a history summit. Start or improve your digital campaigns immediately.
eCommerce: during and after COVID-19.