Our Work


Furniture retailer/designer uses rich content to fuel omnichannel growth.

Our Work


Furniture retailer/designer uses rich content to fuel omnichannel growth.

“Great content creates the customer connection, and a perfectly synchronized omnichannel strategy creates growth.”
Tony Trew, Director of Marketing and E-commerce, Structube


Design + Manufacturing + Retail
eCommerce Site Development
Advisory Services
Managed Services

Structube Tripled Online Orders Almost Overnight.

With 50 stores in Canada and a recent expansion into the United States, Structube is a specialty furniture retailer, designer and manufacturer whose omnichannel strategy has successfully grown sales on both sides of the border.

Structube’s killer combo? combining exclusive, contemporary design with an aggressive pricing strategy and seemlessly extending the brand across channels.


Online orders tripled almost immediately when the “ship to store” feature was activated.

The Mission

Put the consumer at the center of the Structube experience.

To extend Structube’s unique in-store experience to digital, they had to create a real, seamless omnichannel experience, regardless of the end user’s preferred channel and treat everyone, including suppliers, on the same level.

To achieve this, Structube embarked on a content-focused, 18-month road to massive ROI.


Organic search driven sales DOUBLED in the past year.

Integrated Platforms + Technologies
Logo Magento
Logo Microsoft Dynamics
Logo inRiver
Logo LS Retail
Logo Mailchimp

The Strategy

Connect with design-conscious customers using every touchpoint, provide rich content in an omnichannel environment, then promote the heck out of it.

The eCommerce Tech

  • eCommerce platform: Magento
  • Email marketing: dotdigital
  • Search Platform: Mirasvit Sphinx Search
  • Point-of-sale (POS) system: LS Retail
  • Enterprise resource Planning (ERP): Microsoft Dynamics NAV
  • Amazon services: EC2, ElastiCache, RDS Amazon Aurora, GuardDuty, CloudWatch, SNS and SES



Structube’s platform was designed for conversion, to take the customer on a journey from Search to Sale.

Game-Winning Features

  • Ship to store / BOPIS
  • Shop-the-room and lookbooks for advanced merchandizing
  • Autonomy in content creation and promotion
  • Market-beating SEO deployment
  • Integration of dotdigital automated Email marketing solution
  • Integration of Magento with Microsoft ERP
  • Search + Social Ads, marketing and retargeting

About Structube

With over 50 retail stores and more than 380 employees across Canada, Structube is a leading specialty retailer of contemporary and modern home furniture. They work passionately to achieve a perfect balance between affordable, functional and stylish products, all of which have an amazing story and have been handpicked from around the world. Structube continues to reflect changes in trends and lifestyles, providing customers with enjoyable shopping experiences.

Find out how Structube tripled online orders almost overnight.

In order to stand out in a crowded market, Structube needed to create an immersive, seamless experience, regardless of the customers’ preferred channel. To find out exactly how they they did it, download the complete case study.



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