Our Work

Stokes.

High-volume houseware sales, in-store traffic and customer loyalty

Our Work

Stokes.

High-volume houseware sales, in-store traffic and customer loyalty

“Absolunet brings professionalism with great Ecomm knowledge & experience in an array of many different areas, strategic, technical, marketing and the list goes on”.

Daren Lach, eCommerce Director, Stokes Inc.

Client

Stokes Stores

Type
Retail
Housewares
Services
Advisory Services
User Experience Design
Development/Integration
eMarketing

Stokes grew digital revenue by 90% without hurting in-store sales.

Canada’s largest kitchen, housewares and giftware store uses a customer-centric and usage-based-logic approach to cross-sell and upsell its line of affordable kitchen wares. Combining intuitive navigation with merchadizing logic, the retailer leverages digital promotion (search + social) with email marketing to remain connected with its loyal customer base.

Category

Mobile traffic converts 1.5X more than last year.

The Mission

Grow online revenue without sacrificing in-store sales.

Stokes wanted to leverage digital to increase loyalty and attract new consumers; to extend its brand promise of great deals on stylish kitchen and housewares to the digital consumer. Stokes has been Canada’s go-to store for affordable, good “bang-for-your-buck” kitchen, housewares and giftwares for generations and is intent on building on its enviable position on the market and in the consumer’s mind.

The rise of online shopping options for consumers  has created new competition for Stokes, who have done a great job at extending their brand promise to digital, meeting their consumers where they shop. Since 2015, Stokes has executed its strategy of creating compelling content and promoting it through digital channels to its always-interested client base. They can teach any retailer a thing or two about promotion, fast-moving merchandise, relevance and seizing digital opportunity.

Category

Average Order Value (AOV) shot up almost 20%, which is huge in housewares retail.

Integrated Platforms + Technologies

The Strategy

Deliver an omnichannel environment that provides the in-store feel through every interaction, then promote the heck out of it.

The eCommerce Tech

  • eCommerce platform: Magento
  • Automated mail marketing: Bronto
  • Lifestyle blog CMS: WordPress
  • Gift card/Loyalty: Ceridian
  • ERP: Jesta

 

Game-Winning Features

  • Black-Friday proofing the infrastructure (capacity to manage peaks)
  • Integration of Bronto automated Email marketing solution
  • Integration of Ceridian gift card solution
  • Integration with internal ERP + accounting systems
  • Advanced promotional features (auto add to cart, discount with purchase, etc.)
  • Hero shots (featured products) on catalog pages
  • WordPress blog integrated with Magento for enhanced eCommerce capabilities
  • Autonomy in content creation and promotion
  • Real-time eCommerce analytics dashboard
  • Advanced merchandizing
  • Loyalty and/or gift card program
  • Email marketing strategy and tools
  • Cross-sell strategy

About Stokes

Founded in 1935, Stokes Inc. is Canada’s leading tableware, kitchenware and home décor store. Based in Montreal, Stokes is a privately owned and operated company with two brands at the heart of its success: Stokes and thinkkitchen. With more than 150 stores in Canada and 23 stores internationally, as well as running an ever-growing online presence, Stokes employs more than 1,000 associates.

Let’s talk.

To put in place the strategies, tactics and digital tools that will help you bridge the eCommerce gap, just get in touch.
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