Our Work

Kanuk


How Kanuk, the quintessential French-Canadian parka brand reinvented itself for a younger, global clientele in a highly-competitive landscape. 

Our Work

Kanuk


How Kanuk, the quintessential French-Canadian parka brand reinvented itself for a younger, global clientele in a highly-competitive landscape.

Absolunet’s experience with Magento, coupled with their eMarketing expertise, has helped us leverage digital to reach new markets and grow.
Caroline Moisan, Marketing & Brand Director at Kanuk
Client

KANUK

COMPANY Type
Brand Manufacturer + Retailer
Absolunet-provided Services
eCommerce Site Development
eMarketing
Advisory Services

Modernizing an Iconic Parka Brand 

All “Made in Canada”, Kanuk’s meticulously crafted coats have fended off extreme cold, stylishly, for almost 50 years. 

But this brand manufacturer based out of Montreal (and with a growing client base in Canada, the U.S. and Europe) had to undergo a multi-phase transformation to meet the demands of their increasingly digital distributors and customers. 

 

 

Kanuk Bridged the Digital Gap.

With Absolunet, Kanuk replatformed to Magento, an Adobe Company. Combined with Kanuk’s LS Nav ERP, this digital infrastructure creates a smoother buying experience for consumers and distributors.

Kanuk works with Absolunet for eMarketing to spreads the word about their quality brand. 


Increase in Active Sessions on the Site

+171%

Growth in Annual Digital Revenue

+20%

Kanuk Bridged the Digital Gap.

With Absolunet, Kanuk replatformed to Magento, an Adobe company. Combined with Kanuk’s LS Nav ERP, this digital infrastructure creates a smoother buying experience for consumers and distributors.

Kanuk works with Absolunet for eMarketing to spread the word about their quality brand. 


Increase in Active Sessions on the Site

+171%

Growth in Annual Digital Revenue

+20%

Every $1 spent on remarketing produced $29 in revenue.

Using an integrated digital marketing approach, strategy and tactics, the devoted marketing partnership between Kanuk and Absolunet (particularly during Black Friday, Cyber Monday!) has yielded impressive results. In fact, 19% of Kanuk’s eCommerce revenue comes from social campaigns.

 Harmony with Retailers

Brand manufacturers can sometimes cannibalize their downstream partners through paid media and other marketing strategies. Kanuk avoided this pitfall by putting their brand equity at the heart of their marketing. 


Omnichannel Approach

Absolunet publishes content and promotions across Kanuk.com, Google, Instagram, email, Facebook and Bing. Dynamic retargeting of customers generates 19% of revenue


Growth

Kanuk recently opened a new flagship store and 2 production facilities!

Harmony with Retailers

Brand manufacturers can sometimes cannibalize their downstream partners. Kanuk avoided this pitfall by putting their brand equity at the heart of their marketing.


Omnichannel Approach

Absolunet publishes content and promotions across Kanuk.com, Google, Instagram, email, Facebook and Bing. Dynamic retargeting of customers generates 19% of digital revenue


Growth

Kanuk recently opened a new flagship store and 2 production facilities!

Magento logo
Signifyd logo
Amazon Web Services logo
Amazon Web Services logo
Amazon Web Services logo
Signifyd logo

Key Takeaways

Leverage Technology to Focus on Customers.

Kanuk’s growth was being compromised by changing consumer habits and a failing and dated eCommerce infrastructure; the digital gap was an obstacle to their omnichannel vision.

Instead of shopping for software, they focused on defining their vision for creating a modern, relevant customer experience which, once complete, made defining platform specs much easier.

eCommerce Fits into a Broader Strategy.

Kanuk understands that eCommerce is not another store – it is an extension of the brand and a way to meet consumers along their customer journey.

By looking at overall performance indicators, they are able to use the commerce channel to drive conversions, loyalty and ultimately, revenue.

Omnichannel Growth is No Accident.

It starts with a company’s vision and their
willingness to see it through. It then becomes a matter of choosing the right partners, the right strategy and the right technology.

That is where Absolunet comes in.
We help organizations transform digital
potential into business results.

More Like This

Join our mailing list to receive the latest news and updates from our team.

Commencer votre projet
S’il vous plaît fournir les informations sommaires de votre projet eCommerce et nous indiquer comment vous joindre.

You have Successfully Subscribed!

Start Your Project
Please provide a basic description of your project, and tell us how to reach you.

You have Successfully Subscribed!

Get Our Internal eCommerce Brief

Be the smartest eCommerce person in the room by reading our monthly eCommerce Brief. 4 minutes well-invested.

You have Successfully Subscribed!

Recevez le rapport des perspectives eCommerce

Soyez la personne la plus à l’affût de tout ce qui touche au eCommerce en lisant notre compte-rendu mensuel. 4 minutes bien investies.

You have Successfully Subscribed!