Our Work

Bath Depot


This manufacturer / distributor / and retailer found a niche between big box retailers and high end boutiques. They’ve further leveraged that position by building a digital-first customer experience that drives consumers and professionals into stores.

Our Work

Bath Depot

Double-digit growth in every store with new stores on the way. How Bath Depot ditched print to invest in digital and eCommerce and why consumers are flocking to the vertically-integrated retailer.

“Absolunet’s eCommerce expertise and Magento experience allowed us to build a digital-first consumer experience that increased in-store traffic and conversions.”
Michele Jutras, Marketing Director at Bath Depot
Client

Bath Depot

Type
Design + Manufacturing + Retail
Absolunet-provided Services
eCommerce Site Development
eMarketing
Advisory Services

Double-digit growth in every store with new stores on the way

With over 20 stores in Canada and an ever-growing client base, Bath Depot, a vertically-integrated kitchen and bathroom designer, builder and retailer, is using digital to drive consumers and professionals into their stores.

Bath Depot’s winning move? They ditched print and reinvested the entire budget in digital. They then hired Absolunet to rebuild their backend to match customer habits and expectations. So far, so great.

Bath Depot ditched print, replatformed and built a customer-centric experience.

In 2017, Bath Depot’s custom site was falling apart and halting their growth. They abandoned all print advertising for digital while replatforming their eCommerce to Magento 2 to bridge the omnichannel gap. Since then…


Digital revenue nearly tripled

+291%

Online transactions more than doubled

+232%

Bath Depot’s in-store visits begin online

+85%

Bath Depot ditched print, replatformed and built a customer-centric experience.

In 2017, Bath Depot’s custom site was falling apart and halting their growth. They abandoned all print advertising for digital while replatforming their eCommerce to Magento 2 to bridge the omnichannel gap. Since then…


Digital revenue nearly tripled

+291%

Online transactions more than doubled

+232%

Bath Depot’s in-store visits begin online

+85%

Step 1: Vision + High Level Roadmap.
Step 2: Partner + Platform Selection.

Bath Depot had a high-level vision for the types of interactions they wanted with consumers and B2B users and the role of digital in supporting that vision. They then made sure they were working with partners who could deliver this vision, as well as help it evolve and challenge it along the way.

Digital to in-store

80% of Bath Depot customers prefer to research online and pick up in store. Navigation was optimized to support (and measure) webrooming.


Growth

Bath Depot has since opened 4 new stores and plans to open 3-4 more in 2019. Online purchases influence how Bath Depot chooses new markets and locations.


User Experience

The site’s simple UX provides an intuitive bathroom and kitchen shopping experience, preparing customers for an improved and better informed store visit.

Digital to in-store

80% of Bath Depot customers prefer to research online and pick up in store. Navigation was optimized to support (and measure) webrooming.


Growth

Bath Depot has since opened 4 new stores and plans to open 3-4 more in 2019. Online purchases influence how Bath Depot chooses new markets and locations.


User Experience

The site’s simple UX provides an intuitive bathroom and kitchen shopping experience, preparing customers for an improved and better informed store visit.

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Key Takeaways

Leverage technology to focus on customers.

Bath Depot’s growth was being compromised by changing consumer habits and a failing and dated eCommerce infrastructure; the digital gap was becoming an obstacle to their omnichannel vision.

Instead of shopping for software, they focused on defining their vision for creating a modern, relevant customer experience which, once complete, made defining platform specs much easier.

eCommerce fits into a broader strategy.

Bath Depot understands that eCommerce is not another store – it is an extension of the brand and a way to meet consumers along their customer journey.

By looking at overall performance indicators, they are able to use the commerce channel to drive conversions, loyalty and ultimately, revenue.

Omnichannel growth is no accident.

It starts with a company’s vision and their will to see it through. It then becomes a matter of choosing the right partners, the right strategy and the right technologies.

That is where Absolunet comes in. We help organizations transform digital potential into business results.

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