InRiver Continues Its Multi-year Rise Towards the Top of the Forrester Wave, as PIM Becomes Essential for eCommerce
In its most recent ranking of PIM platforms, Forrester has again improved inRiver’s ranking among 10 other Product Information Management Solution vendors.
Disclaimer: Absolunet is an inRiver Platinum partner and has been named inRiver North American Partner of the year for the past three years. Yeah, we’re proud. We also have over 20 PIM implementations in recent years.
“inRiver’s Product Marketing Cloud is ideal for the marketing-led business team that needs to focus on content creation and visualization.” – Forrester
The Forrester Wave™,
- Stibo Systems
- Strong Performers
- Agility Multichannel
Why Product Information Management (PIM) is so important in eCommerce:
“You can’t be in every user’s context and be relevant to them if you don’t have the content to support it. In order to do this really well … you have to have a content creation factory that can create all that high quality, high volume, very granular content that you need in order to personalize things in many touchpoints.” says Johan Boström, inRiver co-founder
With multiplying channels, B2C and B2B companies need to differentiate themselves from their competitors with a focus on consistent, quality product information. They also need to churn out more product content than ever before.
That is where a PIM solution becomes a game changer.
How Forrester Explains inRiver’s rise through the ranking:
The ability to easily create great customer experiences
“The company’s PXM [Product Experience Management] focus is evident in its richly featured content creation tools, which let business users easily create shoppable media so consumers can “shop the look” or “shop a room.”
Live editing of the product content + real time data governance
“In addition to a powerful web client, inRiver supports live editing of the product content stored in the PIM system via an Excel plug-in that also enforces data governance rule in real time within the spreadsheet.”
Supports the needs of global retailers
“inRiver’s multilingual UI is ready to support international marketing teams with native language speakers around the globe.
Choosing the right PIM solution
When asked about choosing a Product Information Management Solution, Boström recommends evaluating each vendor separately based on priorities. He also suggests consulting the Forrester Wave.
To see how brands and retailers are using PIM, check out “The End of Sporting Goods Retail As We Know It.” – which includes case studies.
To explore how PIM could change the way you manage product content and centralize your content management, speak with an Absolunet PIM specialist.