The Forrester Wave™ for the first quarter of 2017 is out and we are happy to see 3 of our primary platform partners – Magento, Sitecore and Insite – ranked among the best options for B2B and B2C commerce. 

Magento, Insite and Sitecore are progressing towards leadership status, with a hat tip to Sitecore, selected among the providers “that matter most”, while Magento eCommerce was named as a “strong performer” and Insite was ranked a “B2B Leader”.

Key takeaways:

  • R&D Matters. Platforms’ rankings improve when their offering, potential, capabilities and market increase, all of which is the result of improving and adapting the platform to meet customer needs and consumer behavior.
  • The lines between B2B and B2C eCommerce Platforms may get blurrier in the future. As the eCommerce platform market continues to evolve to match consumer behavior and features, platform vendors are eager to grow into new markets to leverage their development and seize opportunity.
  • No “one-size-fits-all” platform. Each platform has its own strengths and should be chosen based on business requirements – different ERPs react differently to each eCommerce platform, for example – a strategic and technical assessment will help narrow your choice when choosing a B2C or B2B eCommerce platform. In other words, the top performer isn’t automatically the best fit for your business and objectives.
  • Absolunet works with best-of-breed partners. There, we said it.

The Forrester Wave™ is a quarterly benchmark that identifies the most significant B2B and B2C commerce suite vendors, using research and analysis to score each one based on context-specific criteria.

Forrester’s 35-criteria evaluation of B2B commerce suite vendors are scored in three areas: current offering, strategy, and market presence. B2C commerce vendors were ranked using a 29-criteria evaluation.

The B2B report can be found here, the B2C report can be found here.

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