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eCommerce Insight

The Magento/Google Analytics Gap, Explained

Why does the sales data from your Customer Relationship Management (CRM) system differ from the numbers shown on Google Analytics (GA)? As it turns out, the number gap is normal and somewhat unavoidable. Here are the factors that create the divide. When a...

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How to Spell eCommerce (updated 2018 benchmark)

A recurring question in our field is “what is the correct spelling of “eCommerce?”. The short answer is… it varies. Here are the results of our quick benchmark about how major eCommerce platforms, integrators and mainstream media spell the word eCommerce...

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The 3 Rules of Product Content

Product content syndication creates strategic and technical advantages in eCommerce, something that more and more brands in both retail and B2B have realized. Product content is an eCommerce “must-have”. Whether you are a retailer, wholesaler or brand...

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What’s New in Latest Magento Release, version 2.2.4?

In a nutshell: improved performance, transactional emails, easier mobile checkout with Amazon Pay and streamlined fulfillment Highlights from the new release: Faster checkouts: Amazon Pay now available out-of-the-box for all Magento storefronts. Amazon’s...

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4 Mother’s Day Tactics to Drive eCommerce Sales

Spending for Mother’s Day is projected to reach 23.1 billion dollars this year in the United States as 86% of buyers will shell out an average of $180 for the mothers in their lives. This is an excellent opportunity to increase sales, even if you don't...

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How to Get Started with eCommerce Segmentation

In eCommerce, segmentation involves dividing the sum of your customers/visitors into more manageable groups based on who/what/where they are.   First, understand why segmentation (and its more algorithmic sibling, personalization) works: Today’s consumers: are...

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10 Ways to Make Your eCommerce Site Shine on Facebook

  You have probably already heard about the changes underway at Facebook, notably which kinds of content will now be prioritized in the News Feed. Following these changes, here are 10 tactics for aligning your Facebook presence with your brand’s eCommerce...

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7 Crucial Elements Every B2B Infrastructure Needs

Hint: it’s all about customer simplification Good eCommerce gets buyers to the good stuff faster. It is personal, contextual, and relevant. Here are 7 elements that are crucial to your digital growth and profitability. From day-one, your B2B customer...

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Alcohol Retail’s Digital Future

Consumers are about to start adding beer, wine and spirits to their digital shopping carts like never before. The grocery industry's eCommerce surge will soon hit the liquor/alcohol industry. In 2016, 29% of digital consumers in the U.S. purchased groceries online at...

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The Digital Transformation of Alcohol Retail

Alcohol retailers: When it comes to alcohol, your next biggest segment of customers (millennials) has different product preferences and buying habits than their predecessors. You already knew that. But as a liquor board (in Canada) or an alcohol retailer...

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The Repeal of Net Neutrality and the Impact on eCommerce

In this article, we:  quickly explain net neutrality describe how its repeal alters the eCommerce landscape look at 3 ways that retailers, distributors and manufacturers could be impacted explore what this might mean for Canadian companies in particular and offer some...

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