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eCommerce Basics

BOPIS: A Must-Have Omnichannel Capability

Whether customers interact with you in-store, online, on mobile or most likely all of the above, they expect a consistent, reliable and on-brand experience. For many retailers, BOPIS is the first omnichannel functionality they provide their...

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The Magento/Google Analytics Gap, Explained

Why does the sales data from your Customer Relationship Management (CRM) system differ from the numbers shown on Google Analytics (GA)? As it turns out, the number gap is normal and somewhat unavoidable. Here are the factors that create the divide. When a...

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How to Get Started with eCommerce Segmentation

In eCommerce, segmentation involves dividing the sum of your customers/visitors into more manageable groups based on who/what/where they are.   First, understand why segmentation (and its more algorithmic sibling, personalization) works: Today’s consumers: are...

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10 Ways to Make Your eCommerce Site Shine on Facebook

  You have probably already heard about the changes underway at Facebook, notably which kinds of content will now be prioritized in the News Feed. Following these changes, here are 10 tactics for aligning your Facebook presence with your brand’s eCommerce...

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The B2B eCommerce Hierarchy of Needs

What does a business-to-business company need to survive and thrive in the changing digital market? If you can understand Maslow’s pyramid, you can begin to understand the priorities of any B2B eCommerce investment.   For a sense of scale, B2B eCommerce in the U.S....

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eCommerce Basics: Is the Customer Journey Dead?

Rumors of the death of the customer journey have been greatly exaggerated. Don’t believe the hype: Customer Journey Mapping (CJM), customer experience and customer-centric design are alive and well - and they’re part of the solution to bridging the...

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eCommerce Basics: The Customer Journey Map

Customer Journey Mapping or CJM allows online retailers to anticipate and meet their customers' expectations and behaviors, which has an impact on conversions and ROI.  A typical first step in the CJM exercise consists of developing personas. These are...

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PCI Compliance: What Online Retailers Need to Know

If you accept credit card payments, Payment Card Industry (PCI) Data Security Standards need to be fully integrated into your eCommerce business. This article is part 1 in a 4-part series on PCI compliance. In other words, if you sell using digital, you should be PCI...

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