This starter guide covers the elements that B2B Enterprises need to include in any “phase one” eCommerce project.
B2B is NOT B2C. It is, however, going digital and eCommerce (digital transactions) should be among your top strategic priorities. So… where do you start?
This guide explores the what AND the why through topics like:
- 10 Critical Elements of B2B eCommerce
- B2B Going Digital – prepare to win or prepare to lose
- eCommerce Hierarchy of Needs
- Customer Simplification
- Defining Phase One
We know; B2B eCommerce entails complex dynamics like consumer-side approval workflows and customer specific pricing and catalogues, which B2C doesn’t have to deal with.
Having said that, everybody has a mobile phone and has become accustomed to “ease of purchasing”, at least in their personal lives. Your customers will naturally gravitate towards vendors who can provide that same easy-to-use experience in B2B.
Simply put, your company’s future success hinges on your ability to bridge the eCommerce gap.
If you’re a B2B business who has yet to take their first steps into digital, download the Enterprise / B2B eCommerce Starter Guide.