How sporting goods brands and retailers are embracing digital disruption
Major chains have shut their doors. In-store traffic is on the decline. The workout clothing/athleisure market continues to expand and consumers are showing a preference for buying directly from sporting goods brands as opposed to retailers.
“The End of Sporting Goods Retail As We Know It” looks at brands, distributors and retailers that are thriving, despite the changes in the sporting goods industry.
Learn from sporting goods brands and retailers who are getting it right:
- Monkey Sports
- Warrior Hockey
- Primeau Vélo
- The importance of product information (the often overlooked heart of eCommerce)
- Amazon, the elephant in the room
- Innovation and the speed trap (new pressures on product lifecycles)
- And the need for omnichannel capacity.
Each section includes actionable insights and an eCommerce checklist.