When it comes to alcohol, your next biggest segment of customers (millennials) has different product preferences and buying habits than their predecessors. You already knew that.
But as a liquor board (in Canada) or an alcohol retailer (in the US), what are you doing to translate that knowledge into a responsive customer journey that shows your customers the right products at the right time in order to increase your sales?
Read our white paper on alcohol + eCommerce to find out if your current strategy is on the right track and what else you should be doing to improve it.
Read the Canada-specific white paper:
Read the U.S.-specific white paper: