Digital Growth

Cyber Monday
Marketing Checklist

Collaborate to Compete: 6 strategies for brand manufacturers and retailers.  

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“All of my competitors and partners are vying for the same media spots. How am I supposed to compete without blowing through my budget?”
Worried Merchant

This checklist shows how to run collaborative marketing (with another company) across 6 channels:

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EMAIL

With some of the highest open rates and conversion rates of the year, email gets even more competitive before BFCM. The perceived value of your offer has to be high to warrant a click. All the more reason to work with partners to sweeten the deal.

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PAID MEDIA

This is often an extremely expensive channel for merchants who are not yet using machine learning or data-driven attribution. During this time of year, the costs skyrocket – even more so if you aren’t working effectively.

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INFLUENCERS

Ok, we’ll say it: this is a channel reserved for the elite. For the lucky few who have been picked up by influencers, media and affiliates, good work! With most holiday lists being written in the summer, this channel might be a longer term play and one that will definitely benefit from a collaborative marketing approach.

social media

SOCIAL

Facebook, Instagram, Twitter … now is the time of year to transform engagement into conversions. With your chosen partners, leverage the social media channels (yours and theirs) with the best track record and reach. 

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ORGANIC

Beware: This channel is the most susceptible to attack during the holidays. For this channel, it is critical that you be proactive should your brand name be cannibalized by competitors and/or Paid Search efforts.

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MARKETPLACE

As the meeting place of many merchants who are competing for the eyeballs of lots of consumers, there is a clear opportunity to multiply your reach on marketplaces like Amazon. Make use of other merchants’ (including your competitors’) traffic.

In Collaboration With
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Logo of Primeau Vélo
Kanuk logo
Dive in & Explore.
Images of two pages of the Omnichannel Playbook paper. The cover page has a woman looking at her phone while holding a brown shopping bag.
  • How to stand out amongst thousands of companies vying for consumer attention. 
  • The foundations for working hand-in-hand with another company toward a shared goal. 
  • How Rihanna, JCPenney and Sephora took social media by storm
  • Dior’s airport-focused drive-to-store play
  • And the winning mentality for success, as displayed by bike brand Louis Garneau.

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Absolunet clients featured in this white paper:
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Logo of Primeau Vélo

Let’s talk.

To understand how Absolunet can help you reach your digital growth objectives this holiday season and beyond, you’ll need to make the first move. 

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