ECOMMERCE INDEX

COVID-19 and eCommerce
in Canada

Impacts, Data, Trends and Benchmarking Tools.

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“Every Canadian business’ eCommerce maturity is being tested and pushed to its limits. We have never seen anything like this.”

 

Charles Desjardins, Partner and Executive Vice President, Absolunet

3 Critical Indicators

Performance fluctuates greatly from one merchant to the next, even more so from one sector to the next. These 3 performance indicators were used to categorize the results.

Revenue

The sum of online sales in dollars. 

How much did you sell?

Traffic / Sessions

Total visits (sessions) on a site or on the entirety of their digital platforms.

How many visits on your “digital real estate?” 

Value per Session

The sum of revenue, divided by the number of sessions or visits.

How much is each visit worth?

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How Do You Compare?

Tools and targets for merchants to compare, measure and aim for high performance.

Dive In & Explore

Images of two pages of the Omnichannel Playbook paper. The cover page has a woman looking at her phone while holding a brown shopping bag.
  • Furniture and Home Decor
  • Food & Restaurants 
  • Apparel & Clothing
  • Sporting Goods
  • Household Appliances, Electronics, Building Materials and DIY

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