Website revamp

Thanks to the close collaboration between the Structube and Absolunet teams, this new site provides a unique immersive experience that showcases the Structube brand’s furniture and accessories by maximizing visual impact with rich video and picture content. Strongly inspired by their exiting stores, this new online store ties in seamlessly with the spirit of the brand to provide a consolidated, omni-channel retail experience.

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Challenges

Provide an online experience that measures up to the in-store experience

  • Integrate the Magento Enterprise platform with the Microsoft LS Nav Retail ERP/POS Management System
  • Provide an omni-channel experience
  • Serve customers, wherever they may be
  • Address the difficulties inherent to logistics issues for products as varied as those offered by Structube
  • Showcase the rich content produced by the brand

Strategies

A simple and tailored shopping experience

  • Set up a simple and effective ordering system
  • Allow customers to validate in-store availability of products
  • Decision to opt for Magento Enterprise eCommerce software
  • Implement a specific connector for integration between Magento and Microsoft LS Nav Retail systems
  • Entreprise class hosting by Tenzing
  • Present videos and full-screen images on the homepage
  • Enrich the product pages with a maximum of brand-produced material available

Custom-made features