Website revamp

Using Magento to recreate the design-inspired interactions that exist in store, Structube began an 18-month road to massive ROI. SEO-driven sales doubled (+200%) and online orders tripled after applying a new delivery formula, then expanding into the US Market.

Structube’s strategy? Provide rich, brand-relevant content in an omnichannel environment, then promote the heck out of it – including dominating the extremely competitive SEO landscape against competitors 10 times its size. Every KPI has risen since implementing the strategy.

Structube placed the customer at the center of the Structube experience and created an immersive, seamless experience, regardless of customers’ preferred channel.

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Challenges

Provide an online experience that measures up to the in-store experience

  • Integrate the Magento Enterprise platform with the Microsoft LS Nav Retail ERP/POS Management System
  • Provide an omni-channel experience
  • Serve customers, wherever they may be
  • Address the difficulties inherent to logistics issues for products as varied as those offered by Structube
  • Showcase the rich content produced by the brand

Strategies

A simple and tailored shopping experience

  • Set up a simple and effective ordering system
  • Allow customers to validate in-store availability of products
  • Decision to opt for Magento Enterprise eCommerce software
  • Implement a specific connector for integration between Magento and Microsoft LS Nav Retail systems
  • Entreprise class hosting by Tenzing
  • Present videos and full-screen images on the homepage
  • Enrich the product pages with a maximum of brand-produced material available

Custom-made features