The result of many months of development, Stokes’s new eCommerce site was launched October 2015. Developed on Magento Enterprise, the new digital shop offers a revamp experience, with a totally new design, UX and a more intuitive navigation organized by product usage. The site also offers a blog packed with inspiring content integrated with on-line purchases features.

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Challenges

 

  • Ensure the compatibility and overall function of every extension already in place following the site migration
  • Ensure SEO assets are transferred to the new site and improve them
  • Review labels and information structure
  • Present an online experience worthy of the in-store experience
  • Increase sales online and in store

Strategies

 

  • Migration to Magento Enterprise version 1.14
  • Personalised responsive design development
  • Integration of Bronto automated marketing solution
  • Integration of Ceridian gift card solution
  • Integration with internal systems
  • Advanced promotional features (auto add to cart, discount with purchase, etc.)
  • Featured products on the catalog (hero shots)
  • Wordpress blog integrated with Magento for enhanced eCommerce capabilities

Custom-made features