Website revamp

Souris Mini has mandated Absolunet to revamp its eCommerce site and to help develop its digital growth strategy. With 28 stores, Souris Mini is a reference brand for children’s clothing. Popular with Quebecers, Souris Mini wants to enhance its positioning in English-speaking markets (in Canada and the United States).

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Challenges

Create a world-class eCommerce website

  • Attract visitors by immersing them in the Souris Mini universe throughout their website browsing experience
  • Strengthen our competitive brand positioning by optimizing best practices of the best players on the international market
  • Increase assets (online and in-store traffic, email database, social media communities, better segmentation of customer data)

Strategies

 

  • Specific shopping approach: Souris Mini customers shop mainly by collection
  • Browsing and catalogue that place emphasis on the collections and their visual environment
  • Implement the inRiver product information management (PIM) solution to better support Souris Mini logistics given high product turnover
  • Integrate the ATTRAQT advanced merchandizing solution with the catalogue and the search feature to optimize store efficiency
  • Integrate the Dotmailer email delivery and marketing automation solution

Custom-made features