Website revamp

The Quebec outdoor sports equipment manufacturer turned to Absolunet to guide them through the development of their digital strategy, and to set up the technological tools and efficient infrastructure to enable SAIL to better display their large selection of products, and move towards an eCommerce platform.

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Challenges

Make the impressive selection of in-store products available online and lay the groundwork for an eCommerce platform

  • Increase the amount of online product skus from 2,000 to nearly 40,000
  • Present store inventory in near real-time on the website
  • Direct the customer to the right store
  • Increase visits and in-store sales
  • Conduct targeted and automated email campaigns using a contact database of hundreds of thousands of members

Strategies

More products, powerful visuals, real-time inventory

  • Decision to opt for Magento Enterprise eCommerce software
  • Implementation of inRiver's Product Information Management (PIM) platform
  • Implementation of dotmailer, the marketing automation platform and e-mail campaign manager
  • Complete integration between their POS system and Magento for displaying prices and inventories per store

Custom-made features