Website Revamp

Primeau Vélo, a leading Quebec bicycle retailer, gave Absolunet the mandate to help revamp their eCommerce platform and support their digital growth. Primeau Vélo is recognized for its expertise and the quality of service provided by its experts in store. Absolunet’s mission was therefore to create a website enabling Primeau Vélo to maintain its position as a leader in the Quebec market while promoting brand growth and recognition in new markets.

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Challenges

 

  • Grow the number of products sold online from a few thousand to 15,000
  • Enable the online sale of bicycles with in-store pick-up
  • Drive in-store traffic and sales
  • Promote Primeau Vélo’s new brand image
  • Leverage the transactional website to develop the English-speaking market in Canada

Strategies

 

  • Implement the inRiver product information management (PIM) solution to better manage the numerous SKUs available on the platform and their high turnover, typical of the bicycle industry
  • Streamline the navigation process within the catalogue by providing a clear tree, an enriched menu, a powerful search engine as well as an advanced filtering system
  • Provide an innovative design that embodies Primeau Velo’s new brand image and high-end positioning

Custom-made features