Website revamp

iProspect is the world’s leading digital performance marketing agency. Present in almost 50 countries, the agency has had to manage a different web property in each region. The objective of the website overhaul was to present a strong and consolidated brand image for this world-class agency, while allowing branches to showcase their local know-how. Absolunet teamed up with their Canadian office to design and develop this international project.

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Challenges

Meet the content management needs and the architectural robustness required of a company that is active in 48 countries

  • Manage a vast inventory of content in a decentralized structure across many regions and countries
  • Allow content syndication internationally and content personalisation locally
  • Set up a simple and efficient approval workflow for local content
  • Allow over 100 contributors to create and manage content across numerous branches and in many languages
  • Offer top-of-the-line performance, regardless of a user’s location
  • Implement software and technology that meets the expectations of the largest digital performance marketing agency in the world

Strategies

Deploy a business-class solution to answer complex needs

  • Set up a centralized, efficient, robust and secure Sitecore architecture
  • Take maximum advantage of content cloning, duplication and synchronisation functions
  • Configure rules and rights for managing content that reflects iProspect’s global and regional specificities
  • Cloud hosting solution with Amazon and deployment of a Content Delivery Network to maximise performance, no matter where the end user is located
  • Mobile-first approach and storytelling navigation

Custom-made features