La Vie en Rose, the leading Canadian retailer in lingerie and swimwear, was distributing 4,000 products to 18 countries, yet their in-house product information management (PIM) system was woefully inadequate – and they knew it.
Each department was essentially operating in the dark with no way of seeing the status of their product enrichment. They rarely had a clear picture of what was happening across channels from one season to the next.
Enter inRiver: La Vie en Rose chose inRiver to take charge of their product information management. Thanks to the inRiver integration, La Vie en Rose maximized sales, dismantled silos across departments and transformed the way people within the company collaborate.
In this video, Marie-Noël Gervais (pictured above) highlights the drastic business impacts La Vie en Rose experienced – the before-and-after PIM analysis.
La Vie en Rose now has tailored experiences for their customers across markets. PIM provides an easy and intuitive solution for a large retailer with intricate needs.