eCommerce Revenue up 53%, and 4 other KPI from the 2017 holiday period in Canada

The 2017 holiday period was a time of significant growth for Canadian retailers who invested in their eCommerce infrastructures, reports the first eCommerce Holiday Index for Canadian Retailers, published today by Absolunet, one of Canada’s main eCommerce agencies.

Key findings:

  • Canadian average order value (AOV) higher than U.S. AOV
  • eCommerce revenue grew 53% compared to 2016 holiday period
  • Mobile transactions doubled this past holiday season

“Most retailers in the index had their biggest eCommerce holiday season ever in 2017 and have adjusted their 2018 and 2019 targets for continued growth,” explains Charles Desjardins, Absolunet Partner and Executive Vice President. “It is difficult for Canadian retailers to find realistic and credible benchmarks against which they can measure their performance – which is why we created the Canadian Holidays eCommerce Index.”

In creating the eCommerce Holiday Index for Canada, Absolunet used data from over 30 Canadian merchants and outlined 5 key performance indicators for any eCommerce initiative:

  • Traffic
  • Conversion rate (CVR)
  • Transaction volume
  • Average Order Value (AOV)
  • Revenues

To learn more.

DOWNLOAD Absolunet – 2017 Canadian Holidays eCommerce Index

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