SAIL, the outdoors superstore, was featuring only 3,000 of their 50,000 products on their online platform. Needing to better serve their customers and grow its online product footprint, SAIL chose inRiver’s Product Information Management solution.
SAIL experienced three main benefits with inRiver:
-MUCH faster to get a product to market (hours instead of days),
-Intuitive integration with all of their tools (such as Magento), and
-A central place for managing product information across the company.
Result: increased traffic and SEO footprint.
After the inRiver integration, SAIL’s web traffic increased nearly 30%; organic traffic increased by 25% and SAIL has put itself in a position to be ready for any upcoming digital developments; to be agile, nimble and ready to pursue digital opportunities.