B2B is online … but you knew that.
You’ve heard the buzz words. You know that “omnichannel” is a thing. And you’ve read the predictions about the percentage of B2B transactions that will happen online in 2020 and beyond.
It’s good to have a finger on the pulse of your industry. But what does all that information mean for you and your business? One thing is certain: B2B is not immune to digital change. And while one generation of your buyers may never use your site or app (ever!), the other generation is digitally-savvy and mobile first.
Taking the plunge into a digital transformation is not about choosing one of these 2 groups (digitally-savvy vs. digitally repulsed) over the other. It is about serving both generations better, faster and more profitably.
Luckily, we’ve compiled some of our lessons learned on B2B digital transformations.
This 4 part series covers: